earticle

영어

The purpose of this study is to investigate various artistic values expressed in the military look featured in the works of the New York collection designers using content analysis method. The research data were gathered from 󰡔Vogue󰡕 and 󰡔Collezoni Donna󰡕 from 1996 to 2000. Total of 199 works were collected and analyzed by dividing into 5 categories: item, silhouette, color, color coordination and fashion image. The results were summarized as follows. First, since the New York collections suggested relatively comfortable and practical clothing, the appearance frequency for pants was the highest, and coat, jacket and pants suit followed it. Therefore, these items were considered to be suitable to express military look mode. Second, the appearance frequency of straight silhouette was close to a majority and this was because straight silhouettes concealing exact body line were considered to fit into military look. Third, influenced by achromatic colors that was popular at that time, the appearance frequency of white and black was the highest. And typical military colors including beige, dark brown and olive green were also appeared frequently. Finally, it was found that monochromatic coordination was used to express the masculine image of military look effectively.