earticle

영어

Selecting and giving out awards to excellent movies, a movie award ceremony is a big
festival to all the people in the filmmaking industry including producers and actors. Every year
dresses worn by big stars attract the biggest attention from the public. Thus not only the
filmmaking industry but also the fashion industry pay extra attention to a movie award ceremony. This study set out to investigate total fashion image encompassing clothes, make-up, and hair styles, identify the overall styles, and analyze the changing process. It also aimed to figure out the flows in total fashion at movie award ceremonies and the aesthetic characteristics. For those purposes, the investigator first reviewed the movie award ceremonies of Korea and analyzed the changing process of the fashion style of Kim Hye-su, who has hosted the Blue Dragon Film Awards, one of the biggest movie award ceremonies in the nation, for nine consecutive years. Based on the analysis results and the overall fashion image, four different types of sophisticated and elegant beauty, provocative sensual beauty, clean and pure beauty, and wild and distinctive beauty were identified. As for Kim's fashion style and its changes, she tried to change her image every year with diverse fashion styles. Fashion at such a movie award ceremony served as a new channel to create a vogue. The limitations of the study come from the fact that the basis of Kim's images for the last nine years is exposure and sexiness and that the four categories of aesthetic characteristics blend in with each other. In addition to those limitations, the contents not covered in the study were suggested for future study.