원문정보
A Comparative Study on Chav Images in Popular Culture - With a Focus on the Styles of Lee Hyo-Ri, Eom Jeong-Hwa, and Seo In-Yeong in 2008 -
초록
영어
Fashion is a means of communication that represents the society and culture of an era and
delivers meanings as a visual style. The chav style, which used to be a subculture in the past,
has started to receive positive responses from people as it's more exposed to the public via pop
stars' images. This study investigated the importance of an image concept, which allows one to lead fashion and create one's own image, and the concepts and characteristics of the chav style. In order to examine the chav images in star fashion, the investigator compared and analyzed three female singers(Lee Hyo-ree, Eom Jeong-hwa and Seo In-yeong), who released an album and did promotional performances in July and August, 2008, in terms of the music video of the title, comeback stage, and album jacket. The three female singers' hairdo, make-up, costume, and accessory were analyzed according to color, material, and detail to understand the chav elements in their styles. The analysis results show that the female pop singers used the chav elements as important means to create a sexy image. Stars create a sexy image system that's fully calculated in order to maintain their star image and product value. Greater exposure of stars to media stimulates people to copy and identify with them and thus contributes to the creation of a vogue. Since the scope of the study was limited to three female singers, it's suggested that further researches should be conducted on chav elements in the concept images of entertainers of other fields and male entertainers.
목차
I. 서론
1. 연구의 목적 및 방법
II. 이론적 배경
1. 대중문화와 스타 패션이미지의 기능
2. 대중문화에 표현된 차브 이미지
III. 스타이미지에 표현된 차브 이미지
1. 이효리
2. 엄정화
3. 서인영
IV. 결론
참고문헌