earticle

영어

In the light of latest tendency to ever-increasing senior population under the influence of
aging society, it is expected that silver industry will be established for future senior class which
will be characterized by vigorous consumption needs and diversified consumption behaviors. In
addition, the entrance into aging society involves more interests in aging retardation and beauty
care as well as higher desires for keeping beautiful and young appearance than before. That is
why cosmetic industry becomes recognized a promising and potential future industry which will
be likely developing on perpetual basis.
Based on prior reference articles, technical books, news release, newspaper and web browsing,
this study sought to examine theoretical backgrounds for silver industry and silver generation's
consumption behaviors and also sought to compare and analyze the actual sales profile of senior
cosmetics for silver generation in Korea and Japan. As apposed to Japanese cosmetics industry
committed proactively to developing and marketing senior cosmetics for silver generation, there
is very few cases of senior cosmetics for silver generation in Korea. Thus, it is also urgently
demanded to make detailed categorization for Korean senior cosmetics to meet each age of
silver generation. Moreover, it is necessary to make viable sales strategies to develop better
goods or services to meet silver consumers' consumption behaviors and needs, ultimately
contributing to facilitating silver market in Korea.