earticle

영어

The purpose of this study was to investigate the effect of use motivation type for mobile phones and the degree of loss perception related to mobile phone consumption consciousness in adolescents. The subjects of this study were 503 students in middle andhigh school in Daegu. A questionnaire was used for the survey. Factor analysis, cluster analysis, and MANOVA were employed for the data analysis and the Scheffé test was used for post-hoc analysis. The results are as follows: First, there are significant differences in mobile phone consumption consciousness in all sub-dimension areas according to use motivation type for mobile phone. Second,adolescents with high economic loss perception for mobile phones show high consumption consciousness in sub-dimension area, and adolescents with high academic loss perception show high relation-oriented consumption consciousness. Adolescents with high physical loss perception show high health-oriented, relation- oriented, and function-oriented consumption consciousness. Adolescents with high psychological loss perception, on the other hand, show high relation-oriented consumption consciousness. Third,there are significant differences in mobile phone consumption consciousness according to use motivation type for mobile phones and the degree of overall loss perception. However, there are no significant differences in the mobile phone consumption consciousness according to use motivation type for mobile phonesand the degree of overall loss perception.