earticle

영어

This paper analyzes “what did the broadcasting systems and the broadcasting corporations report on and how?” during the period of the 15th and 16th Presidential elections in Korea. In essence, it tries to find the answer of these subjects as follows:
1. How much did they report on the election news?
2. How were the form and substance of the reports?
3. Was it fair and impartial that they reported on each of the political parties or the candidates in a sense of quantity and quality?
4. How much and how did they report on the policy news?
Also, this paper analyze the contents of television election news in Korea, as a preliminary survey for a concrete investigation with regard to the effects of the voters’ inclination from television news. This paper is based on the analysis of television news reported during the period of the 15th and 16th Presidential elections. We use the main news - ‘the 9 O’clock News’ in KBS1 and ‘News Desk’ in MBC, ‘The 8 O’clock News’ in SBS as the object of this analysis. The period of this analysis is for 5 weeks each before and after the day of public notice for the elections, and we limit the time for 13 days every third day. The standard unit of the analysis, meanwhile, is each independent news. Though ‘a’ reporter sums up the news of several candidates and political parties, this analysis stipulates it as independent news each. From all this, we conclude from this analysis as follows: First of all, there is a tendency that broadcasting systems and broadcasting corporations are interested in elections, and their interest is more lively, especially after the day of public notice for the election. In second, election news from television include only a minimum of news commentaries which can be reported deeply and concretely. However, sketch news and straight news with superficial reporting is the majority. In third, perfectly balanced reporting is not existed in case of news contents, but the partial inclination to the government party has been disappeared in case of news forms. The candidates from the government party and the executives appears on television brightly and peacefully, but relatively, the appearance of the candidates from the opposition party, is full of the conflicts. Also, internally and externally, opposition parties in comparison with the government party are represented the complications and the collisions of viewers.

한국어

본 연구는 15대, 16대 대통령선거 기간에 방송사들의 선거보도가 보도의 형식과 내용면에서 어떠한 변화가 있었고, 특히 보도의 양과 질적인 면에서 특정 후보나 정당에 대한 편파성은 없었는지를 분석하고자 하였다. 이를 위해 본 연구는 15대 대선과 16대 대선 기간에 방송된 KBS-1 TV, MBC TV의 9시 뉴스와 SBS TV의 8시 뉴스를 내용분석하였다. 내용분석 결과 다음과 같은 결론을 내릴 수 있겠다. IMF기간에 치러진 15대 대선에 비해 16대 대선에서는 선거에 대한 관심도가 매우 높았다. 이는 기사건수, 방송시간, 그리고 뉴스밸류에서 그대로 잘 나타났다. 그리고 여전히 방송사들은 해설-기획기사보다는 스트레이트-스케치 기사에 많은 관심을 갖고 있으나 16대에서는 해설-기획기사가 괄목할만하게 크게 증가하였다. 또한 15대, 16대 대선 모두 메이저 후보들 간의 편파성은 두드러지지 않았으나 메이저 후보와 군소후보 간의 편파성은 여전했다. 그러나 15대 대선에 비해 16대 대선에서 크게 개선된 점은 매우 긍정적인 변화라 하겠다. 기사내용은 16대 대선에서도 여전히 ‘선거운동, 선거유세’와 관련된 기사가 주류를 이루었지만 15대 대선에 비해 이슈와 정책, 공약과 관련된 기사들이 괄목할만하게 증가하였다. 또한 16대 대선에서 이슈와 정책문제가 많이 다뤄졌다. 결국 과거에 비해 양적인 측면에서의 여당 편향성은 사라졌으나 질적인 측면에서의 여당 편향성은 아직도 완전히 없어지지 않았다고 말할 수 있겠다.