earticle

영어

There are lot of studies on EC (electronic commerce), and VC (virtual community). The analysis of information systems (IS) usage based on TAM (technology acceptance model) has proven to be successful across almost online service contexts. Previous studies have focused on only an area (i.e., technology traits). In addition, little research has tried to analyze the individual differences. The effect of some factors on user intention, captured through several theories such as TAM, has been demonstrated. Yet, few studies have explored the salient relationships of users’ technology acceptance with individual personality. To examine the relationship between personality and technology acceptance, our research attempts to develop a research model that extends the TAM perspective in view of the additional contributions of individual difference in the perspectives of personality. In this extension, we applied the big five model. The research model was empirically tested on the context of a social network service. We show the potential utility of incorporating this model into IS research by using the big five model.