earticle

영어

Emotional attachment is defined as the emotional bond that an individual possesses towards a target of interest. Prior studies regarding social relations reveal that an increase in attachment results in separation anxiety. Likewise in user-product relations, the greater the attachment an individual feels towards a product, anxiety can be felt when the individual does not possess the product. This may influence user satisfaction in a negative way. This study expands the existing model of emotional attachment in a user-product relational perspective. In order to effectively explain user experience, this study implemented perceived anxiety, which accompanies emotional attachment, and this was verified through a survey on mobile phone and LCD TV users. This research holds implication in that the emotional attachment model in the user-product perspective not only reveals positive influences but also reveals negative influences that arise from perceived anxiety. Furthermore, greater user satisfaction can be provided by lowering perceived anxiety as a practical implication.