earticle

영어

This paper examines the evolution of regional tourism resources in a complicated and networked industry. Regional tourism structure has been changing increasingly faster due to various internal and external environments; natural resources, facilities, festivals and events, drama and movies, public resources, etc. This paper employs Olikowski’s dualism perspective as a theoretical view on the alliance network between region’s attractions and tourism industry in Korea. Exploratory analysis was performed to explain the dualism between resource characteristics and alliance complexity in regional tourism industry. This paper explains four types of tourism alliance network: functional, organizational, resourced, and artificial alliance network.