원문정보
A Study on the Development of Evaluation Model for Hot Spring Water Tourist Service Quality in Small City- Focused on the Suanbo Hot Spring Water -
초록
영어
The recently research shows that the many tourists of Suanbo hot spring waters haven’t satisfied the service. These reasons due to that they did not properly consider the satisfaction of tourists’ services and index. However, satisfaction level of hot spring waters tourists is interacted complicatedly with various factors, the interactions are not easily identified. A structural equations model is adopted to capture the complex relationships among variables. In the model estimation, we used 140 survey data of Suanbo hot spring waters tourists. The SEM with several factors mentioned above as exogenous variables shows that they have complex and strong relationships. As results of a SEM, it was shown that variables influencing in pleasance are surrounding scenery, clean condition inside hot springs and congestion for use in satisfaction level most. Secondly, in case of kindness, attitudes of employees influence in satisfaction level most, followed by attitudes of residents and kindness of employees. Thirdly, in case of information, it was shown guidance on internal roads influencing in satisfaction level most, followed by guidance on owner drivers, guidance on surrounding tourist attractions and guidance on public transportation. Finally, a variable influencing in accessibility most is satisfaction level of public transportation.
목차
1. 서론
1.1 연구의 배경 및 목적
1.2 연구의 범위 및 방법
2. 선행연구 검토 및 시사점
2.1 선행연구 검토 결과
2.2 시사점
3. 변수선정 및 설문조사를 통한 측정지표 추출
3.1 측정지표 선정을 위한 지표조사 및 결과
3.2 조사개요
3.3 조사자료의 신뢰성 분석
3.4 측정지표의 1차 인과관계 검증
3.5 측정지표의 타당성 검증 및 종합화
4. 온천이용객 서비스 질 평가모형개발 및 검증
4.1 응답자 속성별 특성 차이 검증
4.2 온천이용객 서비스 질 평가모형개발 및 검증
5. 결론 및 향후 연구 과제
참고문헌