earticle

영어

The purpose of this study on the color image and the analysis of lifestlye by Kansei Engineering technique.The result of analyzing a correlativity between a lifestyle and self-image, ‘hard-soft’ was the correlativity of inverse proportion with a family-oriented, external features-oriented, making use of leisure and was the correlativity of direct proportion with an economic-oriented. The result of analyzing a difference of lifestyle was showing that in sex, man is more high than woman in a social intercourse-oriented, external features-oriented, making use of leisure, economic-oriented. The result of analyzing a difference about self-image of a classified lifestyle’s group was showing that an external features-oriented, a leisure-oriented are a soft image and economic-oriented is a hard image. an external features-oriented is a quiet image but a leisure-oriented, economic-oriented are a dynamic image. The result of analyzing a lifestyle’s group, we classified leisure-oriented, economic-oriented and an external features-oriented.The result of analyzing a difference about self-image of a classified lifestyle’s. On analyzing a self-image of an external features-oriented, most of respondent was showing soft, quiet self-image.