초록
영어
Recently, many enterprises are interest in implementing Radio Frequency IDentification (RFID). However, they have some difficulty in implementing RFID because of incompleteness of RFID technology and uncertainty of Return on Investment (ROI). Even though usefulness of RFID are recognized, many enterprises are just interested in planning of RFID rather than implementation of RFID. Among successful factors of RFID implementation, Information Technology (IT) capability is the most important one. If enterprises have systematic IT capability, it would make positive attitude to implement RFID. In addition, it will provide trust about RFID and promote adoption of RFID implementation. This study, therefore, empirically analyzed the relationships of trust, attitude, IT capability, and intention to RFID adoption using Partial Least Squares (PLS) approach. The result show useful guidelines and practical implication in implementing RFID.
목차
1. Introduction
2. THEORETICAL BACKGROUND AND HYPOTHESES
2.1 RFID Research Trend
2.2 Technology Acceptacne Model (TAM) and Application
2.3 Research Hypotheses
3. RESEARCH MODELS AND VARIABLES
3.1 Research Model
3.2 Research Variables
3.3 Survey
4. EMPIRICAL RESULTS
4.1 Demographic Information
4.2 Basic statistics
5. Conclusion
5.1 Summary and Research Implication
5.2 limitations and Future Research Direction
References