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농업인 전자상거래 운영실태분석과 발전전략

원문정보

The Analysis on the Current Status of the Farmers’ Electronic Commerce and Its Improvement Plan

김철호

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초록

영어

The purpose of this paper is to examine the practical uses and hardships of farmers’ Electronic Commerce, and propose several suggestions to improve their Electronic Commerce. This paper is organised as follows. Chapter I introduces the necessities and purposes of this paper. Chapter II considers the concepts, significance, requirements and present status of agricultural electronic commerce in Korea. Chapter III examines the realities of the farmers' electronic commerce in the Western Gyeongnam Area. Chapter IV analyzes some problems and suggests strategies for developing the farmers' electronic commerce. And Chapter V concludes with a summary which highlights a number of the key issues concerning farmers' electronic commerce. In conclusion, for developing the farmers' electronic commerce, it is required to make various industrial goods from agricultural products, create the agricultural allied brands, and operate the expert education programs and business consulting programs for e-commerce management through the academic-industrial cooperation.

목차

Abstract
 I. 서 론
 II. 농산물 전자상거래 현황
  1. 농산물 전자상거래의 의의
  2. 농산물 전자상거래의 필요성
  3. 농산물 전자상거래 현황
 III. 농업인 전자상거래 실태분석
  1. 실태 조사의 개요
  2. 실태분석 내용
  3. 실태분석 결과
 IV. 농업인 전자상거래 발전전략
  1. 농업인 전자상거래 애로사항 분석
  2. 농업인 전자상거래의 발전전략
 V. 결론
 참고문헌

저자정보

  • 김철호 Cheol Ho Kim. 진주산업대학교 전자상거래학과 조교수

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