earticle

영어

Even though, many enterprises began to use management information system, they were not able to attain remarkable outcome. Thus, a purpose for this research is to explore effect that characteristics of information technology and executive support have on its user's confrontation In order to verify this purpose, we selected Nong-hyup's CRM as an object for a proof of effect that characteristics of information technology and executive support have on its user's confrontation. According to this research's conclusion, characteristics of information systems have notable influence on user's confrontation, while executive support did not have significant influence on it. Yet, this research has its limits by considering characteristics of information technology and support from board of directors as only variables among many other possible reasons for user's confrontation. Thus, in the future, there should be another research that considers more various reasons for user's confrontation.