earticle

영어

The movie costume is connected with fashion industry closely and has the high value as cultural goods. Thus this study is purposed to realizes importance of costume in movie and the changes of male fashion styles, it helps for male fashion design and movie poster design in the future.The female images have been changed with the development of movie and society and the spread of feminism, but the male images have not been changed as the female images. However, this male images have been changed after 1990s, this study researched the 1st~20th movie posters in 1990~2006's every year Korean box-office record rank and selected 1990s' best 100 films the movie magazine 'KINO', etc. All of them were total 425 sheet. This study proved that male images and fashion style have been changed after 1990s, and investigated in each quarter movie poster images and male fashion styles. And this change of male images proves change of gender and identity of male.As a result, this study identified various male genders, and knew that the movie reflects contemporary society. Also, the movie and movie costumes influenced to contemporary fashion trends. Therefore this study aims to help developing and designing male fashion style, movie costumes and movie posters in the future and to provide data for following researches.