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영어

In the modern globalized economy, textiles and apparel products are developed, produced and distributed in a global economic setting. For countries such as Korea with a non-English native language, it is important to prepare students with the ability to interact competently in English in the fashion business field. Therefore, it is inevitable to offer a fashion business English course in universities. An ADDIE model, which is a basis to instructional systems development, consists of five steps: analysis, design, development, implementation, and evaluation. In this study, analyses was conducted to suggest directions for the curriculum design and development of the fashion business English course. A survey was distributed to 61 professionals who have worked in the fashion industry for 4 month to 16 years. Most of the respondents thought that it was necessary to offer business English course for students in apparel-related fields. The respondents answered that English skills were needed when working as a merchandiser or buyer at a company involved in foreign trade, collecting information, having meetings with foreign buyers or consultants, and taking business trips. Most of the respondents thought that learning professional vocabularies, from basic words such as warp, weft, lengthwise grain and hem to specialized names of seams, pockets, fasteners, stitches, details, etc., that are essential in the fashion field, were common, important or very important. Similar results were shown about writing e-mails, letters, faxes, and resumes, reading articles on fashion trends, mass customization, ready-to-wear, trade, and speaking general business English. The respondents answered that reading articles or books on market trends, social issues, trade documents, fashion history would be helpful. It was also recommended to practice giving presentations and job interviewing in English, and to learn professional vocabularies related to financial affairs and trade. Based on these analyses results, specific learning objects and instructional material can be designed and developed.