초록 열기/닫기 버튼
This study began by exploring the importance of local culture in the context of globalization and local cultural integration. The purpose of this study is to explore cultural product design preferences in Guangxi and to open up new perspectives for its cultural product development and industrial development. Therefore, this paper analyzes product design preferences in the cultural dimension through Hofstede's theory of cultural dimensions and literature studies and constructs a product design model in the cultural dimension. The model reveals Guangxi's cultural product design preferences for the "2021 China Top 100" cultural products. Finally, an attempt was made to develop a scale for internal regions of China to test and confirm the design preferences of Guangxi cultural products, and the results are as follows: First, Guangxi cultural product designs tend to display large and prominent patterns. Second, there is a preference for complex and diversified design series. Third, the preference for sharp colors and hard line designs. Fourth, design is highly concerned with safety. Fifth, pay more attention to quality. Sixth, pay more attention to the design of the service. Based on these findings, it is recommended that when developing and designing Guangxi products, such as artwork, decorative paintings, and clothing, symbolic elements should be amplified and highlighted, and bright contrasting colors and hard lines should be used to appeal to the eye, as well as retaining cultural and aesthetic preferences. For children's toys and outdoor products, diversified ranges of products should be developed, and emphasis should be placed on safe materials and safety designs. For tourism souvenirs and customized products, service and after-sales service should be highlighted to meet customers' cultural value preferences.
