초록 열기/닫기 버튼
This study aims to investigate interactivity factors within the danmaku comment interface design of educational video， utilizing a multidisciplinary approach. It seeks to explore how users interact with educational video comments using user-centered design methods, analyzing them across four dimensions: responsiveness, controllability, visual appeal, and entertainment. The statistical analysis was conducted using SPSS, while the second-order structural equation model calculations were performed with AMOS. The results indicated the following: 1. The Cronbach's Alpha values for the four factors were 0.873, 0.844, 0.890, and 0.862, with a KMO value of 0.955. The p-value was significant, confirming the reliability and validity of the test. 2. Confirmation factor analysis (including fitting indices, comprehensive reliability, and discriminant validity of the model) suggests that controllability, responsiveness, visual appeal, and entertainment are closely associated with interactivity. 3. Path analysis demonstrates that these four dimensions play a vital role in enhancing the effectiveness and appeal of comment interface design in educational videos, with controllability being identified as the most critical factor in the design of educational video comments.
