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This study aimed to investigate the impact of the J Museum Cluster on urban renewal and marketing, exploring its role in economic and social development, comparative insights and economic sustainability, sustainable urban growth and resilience, and cultural integration and community well-being. Utilizing a comprehensive case study design, this research employs an integrated approach, combining qualitative and quantitative methods. Document analysis, semi-structured interviews, and web scraping, supported by NVivo and Scrapy software, provide a nuanced exploration of the intricate dynamics between the J Museum Cluster and the urban landscape. Results of the study revealed novel contributions to the existing body of knowledge, including empirical evidence of the J Museum Cluster's transformative effects, a theoretical emphasis on symbiotic relationships, and practical insights for urban planners and policymakers. Key findings highlight a substantial decrease in the unemployment rate, notable job creation, and GDP growth in D County. Infrastructure development is evident through tangible growth in hotels, campsites, and parks, redefining A Town as a cultural and tourist hub. The outcomes provide practical considerations for urban planners and marketers seeking to leverage cultural assets for comprehensive urban development, delivering valuable empirical insights into the synergy of museum clusters, urban renewal, and effective city marketing.
