초록 열기/닫기 버튼
The study aims to investigate how text producers use linguistic and visual resources to represent their ideologies and persuade their potential readers. Specifically, it focuses on two Korean newspapers, Chosunilbo and Hankyoreh, and their contrasting positions on the South Korean government's COVID-19 measures during December 2020. The study examines how these newspapers shape their positions on the government's policies, grounded in van Dijk’s ideological cognition. In other words, Chosunilbo views the government as an outgroup, which is often labeled as "THEM." This implies that Chosunilbo tends to criticize government policies and evoke negative emotions in readers. Conversely, Hankyoreh views the government as an in-group, denoted as 'US,' indicating a tendency to support or legitimize government policies. The research result highlights that both newspapers use linguistic and visual resources to evoke emotional responses in readers. Chosunilbo aims to generate emotions like concern, dissatisfaction, and anger, while Hankyoreh seeks readers' cooperation and likely aims to elicit positive emotions or support. Another finding indicates that linguistic and visual resources work in a systematic collaboration, shaping the emotional and affective impact on readers. This suggests that both headlines and images contribute to the overall persuasion strategies employed by these newspapers.
