초록 열기/닫기 버튼
This study identifies the relationship of influence on national image, tourist destination image, national brand attitude and revisit intention perceived by medical tourists after COVID-19, and draws academic implications. Hospitals visited by many medical tourists, such as dentistry and plastic surgery, were selected and surveyed in Seoul and Busan. For the analysis method, SPSS 24.0 was used to conduct frequency analysis for general characteristics and reliability analysis for study variables, and descriptive statistics and Pearson's correlation analysis were performed. A structural model and indirect effects were analyzed to verify the confirmatory factor analysis and research hypotheses using AMOS 22.0. All of the results of the verification of the research hypotheses were adopted. Based on the results of the study, academic implications were drawn. Through the research results on the relationship between the image of a country perceived by tourists and the image of a tourist destination, the attitude of a country brand and revisit intention, the results of a study on the relationship between foreign medical tourists It can be seen that the image of the country and tourist destination has a positive effect on the revisit of foreign medical tourists.
