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This research delves into the use of blockchains among employees in the Korean food industry to foster growth and development within the sector. Despite widespread attention from academia and industry, the use of blockchain technology remains limited in many companies. To comprehend the decision-making process behind this use, the study employs the Technology Readiness Index (TRI) model, encompassing facilitators (optimism and innovativeness) and inhibitors (insecurity and discomfort) related to blockchains. By investigating the causal relationship between employees' optimism, innovativeness, insecurity, discomfort, attitudes, and their intent to use blockchains, the study sheds light on key factors influencing decisions related to its use. The TRI model, a well-established framework in academia for assessing individuals' opinions on emerging technologies, serves as the foundation for this analysis. Data was collected through an online survey targeting employees in the food industry, with 328 responses utilized for the final analysis. The results indicated that employees' optimism and innovativeness towards blockchains had a positive influence on their attitudes. However, insecurity and discomfort did not significantly impact attitudes on blockchains. Nonetheless, employees’ attitudes were found to be a strong predictor of the intent to use blockchains. This study yields valuable academic and practical implications for the Korean food industry's blockchain use, while acknowledging certain limitations.
