초록 열기/닫기 버튼
This study was conducted to create demand for online food delivery app users, which has recently decreased, and to find ways to secure competitiveness of online food delivery app service providers. The specific purpose of the study is, first, to identify the determinants of offline service quality perceived by users of online food delivery app. Second, it is to confirm the relationship between the offline service quality level experienced by online food delivery app users and the attitude toward the online food delivery app service and the continuous intention to use it. In order to achieve the purpose of the study, first, a theoretical basis was prepared through a review of previous research on each research variable, and an empirical research analysis was conducted to confirm the effect relationship between each identified research variable. The empirical survey was conducted from March 20 to 27, 2023, targeting 250 food service management majors in the Busan area. Frequency analysis, reliability analysis, factor analysis, and correlation analysis were conducted using SPSS 26 for data analysis of the collected questionnaires, and regression analysis was conducted for hypothesis verification. The analysis results of this study are as follows. First. The offline service quality factors experienced by online food delivery app users were identified as reliability, responsiveness, guarantee, and supply competitiveness factors. Second, as a result of confirming the relationship between the offline service quality factors experienced by users using the online food delivery app and the satisfaction of using the online food delivery app, it was confirmed that the reliability, supply competitiveness, and warranty factors had a significant effect. Third, the relationship between the offline service quality factors perceived by the users of the online food delivery app and their influence on the continuous intention to use was confirmed. Fourth, it was confirmed that the satisfaction of users of online food delivery app had a significant effect on the intention of continuous use.
