초록 열기/닫기 버튼
본 연구는 디지털 시대의 고도화 등이 진행되고 있는 오늘날에 전자책, 오디오북, 챗북 각각의 플랫폼이 이용자들에게 어떻게 받아들여지고 있는지에 대해 알아보았다. 연구 결과 첫째, 전자책, 오디오북, 챗북 플랫폼 모두 서비스 품질에 대한 기대가 서비스 품질 성과에 정(+)의 영향을 미쳤고 둘째, 전자책과 오디오북의 경우 서비스 품질기대가 기대불일치에 부(-)의 영향을 미친 반면, 챗북은 유의미한 영향관계를 나타내지 않았다. 셋째, 전자책, 오디오북, 챗북 플랫폼 모두 서비스 품질성과가 기대불일치에 정(+)의 영향을 미쳤으며 넷째, 오디오북과 챗북의 경우 서비스 품질성과가 플랫폼 만족도에 정(+)의 영향을 미친 반면, 전자책은 유의미한 영향 관계를 나타내지 않았다. 다섯째, 전자책과 오디오북의 경우 기대불일치가 플랫폼 만족도에 정(+)의 영향을 미쳤으나, 챗북은 유의미한 영향 관계를 나타내지 않았다. 또한 전자책, 오디오북, 챗북 모두 플랫폼 만족도가 재이용의도에 정(+)의 영향을 미치는 것으로 나타났다.
This study starts with the premise that changes in consumption methods, production of various digital contents, the emergence of new generations, and the spread of new media inevitably change the publishing industry amid the advancement of the digital age, and starts with a question of how e-books, audio-books, and chat-books are accepted by users. The conclusions of this study are as follows. First, it was found that expectations for service quality had a positive (+) effect on service quality performance in all e-book, audio-book, and chat-book platforms. Second, in the case of e-books and audio-books, service quality expectations had a negative (-) effect on the expected mismatch, while chat-books did not show a significant influence relationship. Third, it was found that service quality performance had a positive (+) effect on expectation mismatch in all e-book, audio-book, and chat-book platforms. Fourth, in the case of audio-books and chat-books, service quality performance had a positive (+) effect on platform satisfaction, while e-books did not show a significant influence relationship. Fifth, in the case of e-books and audio-books, expectation mismatch had a positive (+) effect on platform satisfaction, while chat-books did not show a significant influence relationship. Finally, it was found that platform satisfaction had a positive (+) effect on reuse intention in all e-books, audio-books, and chat-books. It is expected that this study will be used as an initial data comparing and analyzing the satisfaction and reuse intention of e-book, audio-book, and chat-book platforms based on the expectancy disconfirmation theory, and will serve as a meaningful stepping stone for future research.
키워드열기/닫기 버튼
E-book, Audio-book, Chat-book, Expectancy Disconfirmation
