초록 열기/닫기 버튼
This study attempted to empirically investigate the inner value structure pursued by visitors of urban regeneration destinations. A laddering technique was adopted based on means-end chain theory. The purpose of this study was to identify the relationship among the important attributes, functional and psychosocial consequences, and values that are considered when selecting urban regeneration destinations. Based on the data analysis, a total of ten important ladders were derived that form the value structure of visitors in urban regeneration destinations. It was confirmed that the ladder leading to ‘beauty of the surrounding landscape - escape from daily life - relieve stress – recharge’ and 'traces of the old city - understanding the region - enjoying the local culture - a leisurely life' are an important means-end connection relationship. Based on these results, a sustainable operation plan for the original downtown regeneration site and effective marketing strategies for urban regeneration destinations to be promoted in the future were presented.
키워드열기/닫기 버튼
Urban regeneration destination, Tourist's value system, MEC
