초록 열기/닫기 버튼

The survey was conducted from June 1 to July 31, 2021, and the questionnaires were directly distributed by researchers to the respondents or surveyed through Chinese apps. and e-mails using smartphones. A total of 206 questionnaires were collected. To summarize the analysis results; first, it was found that the type of Korean wave experience(intangible Korean wave experience and tangible Korean wave experience) partially had a significant positive (+) effect on Korean tourism image factors(quality of experience, convenience, and attractiveness). Second, it was found that the type of Korean wave experience had a significant positive(+) effect on behavioral intention; and third, it was found that the image of tourist sites in Korea had a significant positive(+) effect on behavioral intention. Therefore, through hypothesis verification, we would like to establish a fundamental marketing strategy to revitalize the attraction of foreign tourists to Korea, which has been stagnant due to COVID-19.



키워드열기/닫기 버튼

한류경험유형
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,
한국의 관광지이미지
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,
행동의도
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Korean-Wave Experience Type, South Korea's Tourism Image, Behavioral Intention