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This article examines the strategies for diversity and inclusion practiced by Netflix and the British Film Institute(BFI) as two of the most influential cases. My argument is that Netflix uses diversity as a tool for making surplus value in the global pop culture market while the BFI’s Diversity Standards is universally applicable to enhance socio-cultural diversity. Netflix’s niche project to embrace diversity does not limit its scale to specific minority groups but targets the larger multiracial and multicultural global market. However, it is necessary to examine whether Netflix’s representation of diversity and inclusion actually promote the local and/or ethnographic diversity. In addition, personalized recommendations and thumbnail images that are tailored to subscribers’ viewing history are problematic in that they make them look more diverse than they actually are, hiding their algorithmic biases or stereotypes. Meanwhile, the BFI has established the Diversity Standards which all applicants for public funding must satisfy. Unlike the standards for specific funds allocated to underrepresented groups, the BFI’s Diversity Standards is a qualification that all applicants should meet and thus offers the minimum criteria for practicing equality and fostering a capability for diversity in cinema. The Diversity Standards is meaningful in that it provides a new frame for breaking away from meritocracy or reverse discrimination stigma.
