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This study aimed to understand and comparatively analyze the trend of researches from 2004 to 2020 and the trend of researches for last five years from 2016 to 2020, through the semantic network analysis on keywords of research theses related to exhibition focusing on the journals of social science in the National Research Foundation of Korea. In the results, in relation to the keyword ‘exhibition’, the keywords like ‘service’, ‘quality’, ‘satisfaction’, ‘intention’, ‘performance’, ‘trade’, ‘participating business’, ‘service quality’, and ‘attendee’ were mainly shown in the researches related to exhibition from 2004 to 2020. In relation to the keyword ‘exhibition’, the research theses related to exhibition in the whole social science area for last five years mostly focused on the ‘satisfaction’, ‘service’, ‘quality’, ‘exhibition convention’, ‘intention’, ‘analysis’, ‘service quality’, and ‘model’. The researches related to exhibition for last five years showed the similar trend to the researches related to exhibition from 2004 to 2020, focusing on the keywords such as ‘exhibition’, ‘service’, ‘satisfaction’, ‘quality’, ‘intention’, and ‘service quality’. However, the researches in the past concentrated more on ‘performance’, ‘trade’, ‘participating business’, and ‘attendee’ while the researches related to exhibition for the last five years concentrated more on ‘exhibition convention’, ‘analysis’, and ‘model’.