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This study is to investigate the effects of Ecotourism Destination Selection Attributes on perceived value. Ecotourism Destination Selection Attributes and Perceived Value. Collected data were analyzed using the package programs of SPSS. A survey was conducted focus on the DMZ area, and 144 questionnaires were used for the study. Descriptive Statistics Analysis, a Reliability Analysis, a factor analysis, a Regression Analysis were performed. As a result is presented as follows: First, the factor that has the greatest influence on the effect on natural value in the ecotourism destination selection attribute is the natural factor. Second, it was found that educational factors had the greatest influence on the impact of the ecotourism destination selection attribute on the security value. Third, rest factors, adventure factors, and educational factors were found to have an effect on economic value of the selection attribute of ecotourism destinations. Fourth, it was found that natural and rest factors had an effect on the influence of the ecotourism destination selection attribute on cultural value.



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Tourism Selection Attribute, Ecotourism, Perceived Value, Demilitarized Zone, DMZ