초록 열기/닫기 버튼
In this research, we studied the impact of digital transformation ability on digital transformation innovation behavior, focusing on MICE industry workers, and raised the necessity of research on digital transformation capability elements and innovation behavior elements necessary for the MICE industry. In 2020, the MICE industry was hit hardest by COVID-19 worldwide compared to other industries. In order to solve this problem, a new growth base was established with non-face-to-face online service technology, and the industrial ecosystem changed, such as big data-based tourism platform, transportation and accommodation service provision using shared economy. In addition, human resources and organizations are facing difficulties in the rapidly changing digital transformation environment. There is also a growing awareness that perceptions of employment require digital technology. Therefore, for the further development of the MICE industry, it should promote digital transformation, be aware of MICE industry workers and the environment, prepare the capacity for digital transformation, and lead to innovative actions for digital transformation.
키워드열기/닫기 버튼
MICE, Digital Transformation, Capabilities, Innovative Behavior
