초록 열기/닫기 버튼
The purpose of this study is to explore the main factors of YouTube travel Vlog content. In addition, the main factors are to analyze the structural influence relationship between viewing satisfaction, e-WOM, and continuous viewing intention. In addition, the purpose of this study is to analyze the Tomotomo channel, which is famous for the couple travel Vlog on YouTube, to find out how famous creators affect it. Based on previous studies, travel Vlog content elements are classified into extended experience, information, vividness, and entertainment, and creator elements are classified as self-disclosure and friendliness. Through the results of this study, we intend to provide an understanding of the behavioral mechanism of viewers who watch the travel Vlog of the Tomotomo channel and present practical strategies for effective travel Vlog content production and sharing in the future. Lastly, I would like to introduce future marketing effects to travel creators.
