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This paper focuses on the world city of Seoul as an alternative, temporary destination for creative class migrants from Latin America. The creative class is a concept developed by Richard Florida to describe, "creative individuals whose economic function is to create new ideas, technology and/or creative content." In this research, world city of ‘transfer’ refers to world cities ranked by the Globalization and World Cities Research Network (GaWC) that are of high middle (Alpha) to lower ranking and that become ‘temporary stops’ for the migrating creative classes, whose ultimate destinations are the Alpha+ and Alpha++ world cities. This research namely asks: (1) From the perspective of creative migrants from developing countries, what causes them to leave world ‘transfer’ cities, such as Seoul, and not settle there long term? and (2) What kind of policies can be applied to help creative migrants stay in these cities permanently? Social integration policies should be implemented when trying to further develop a world city’s quality of place. Qualitative research methods such as in-depth interviews with Latin American creative people were employed to demonstrate Seoul’s need for social integration policies aimed at retaining global talent and not just attracting it.
