초록 열기/닫기 버튼
Smart technological apps have been adopted at tourism destinations to facilitate tourists’ information needs and destination experiences. Using such applications becomes even much more essential for solo travelers who are likely to rely on the apps to organize their trip plans. However, little has been known about whether such smart technologies have been tailored in a way that meets tourists’ particular requirements in the situation of post-pandemic recovery. This study aimed to examine tourists’ acceptance and smartphone app use by adopting the extended theory of acceptance and use of technology (UTAUT2) in a post-COVID-19 context. The two critical constructs including perceived convenience and context use are added to the theoretical framework to predict smartphone users’ satisfaction, travel experience satisfaction, and reuse intention. More specifically, a relevant smartphone app was selected to investigate the research phenomenon. The PLS-SEM method was utilized in this study to test the proposed research framework by employing 462 valid questionnaires from solo tourists visiting Da Nang City in a post-pandemic context. The findings indicate that using smartphone apps significantly influences the tourists’ satisfaction and intention to seek repetitive technology experiences while visiting a destination. Noticeably, the perceived convenience of technological apps indirectly influenced tourists’ use intention but the effort expectancy and performance expectancy of smartphone apps directly affect their behavioral intention. The study provides several practical implications for smart tourism destinations to tailor smartphone apps in a way that could improve tourists’ destination experience and foster post-pandemic destination recovery more sustainably.
