초록 열기/닫기 버튼
The purpose of this study was to find out whether the demographic characteristics of eco-tourism travelers after COVID-19 differ in Push and Pull motivation. The survey was conducted online for 6 days from November 24 to November 29, 2021, and 1110 questionnaires were used for the final analysis. Data were verified through frequency analysis, exploratory factor analysis, reliability analysis, and ANOVA and T-test using the SPSS 23.0 version. As a result of the study, 3 Pull factors (natural environment, experience and use facilities, biological resources) and 4 Push factors (rest, playfulness, knowledge pursuit, interpersonal interaction) were derived, and there were differences in Push-Pull factors according to demographic variables such as age, gender, and child status. The implications and limitations of the study were also mentioned.
