초록 열기/닫기 버튼
The objective of this study is to investigate the relationship among Chinese social media tourism information and Busan tourists’ selection of attractions, Destination image, and intention to visit tourist destinations in Busan. The research method of the paper used a questionnaire, and a sample of 331 was collected. The results of the study indicate that Chinese social media tourism information positively affects the Busan tourist’ selection attractions and Destination image. The destination image of Busan tourist places also positively influences the intention to visit. Therefore, by posting various promotional messages on Chinese social media to leave a good image and a good impression of Busan city to the Chinese tourists, it will increase the willingness of Chinese tourists to visit Busan after COVID-19.
키워드열기/닫기 버튼
Social Media Travel Information, Tourist Attraction, Destination Image, Visiting Intention