초록 열기/닫기 버튼
The purpose of this study is to explore the tourist shopping value and investigate the relationship with satisfaction and behavioral intention. In addition, this study examined how the influence of tourist shopping value on satisfaction and behavioral intention differed according to visit experience. The survey was conducted with Chinese people who have traveled to Korea recently. First, tourist shopping value can be represented in terms of four factors: emotional value, functional value, shared value, and epistemic value. Second, it was found that satisfaction was influenced by all four factors. Third, behavioral intention was influenced by satisfaction. Finally, the tourist shopping value on satisfaction was found to be different between the first-time visitors and repeat visitors.
키워드열기/닫기 버튼
Tourist shopping value, Satisfaction, Behavior Intention, Visiting experience
