초록 열기/닫기 버튼

The COVID-19 pandemic has affected the daily lives of people in all regions of the world, especially the tourism industry. However, the camping industry is in the spotlight due to social distancing and convenience, and among them, the number of “Car Camping” users is rapidly increasing. The number of potential consumers who want to enjoy Car Camping tourism is increasing, and “Car Camping” is receiving a lot of attention in Korea as a leisure activity and tourism concept. In this study, consumption behavior types and psychology of Car Camping users were analyzed. As a result, campers who prefer “Car Camping” consider social distancing, convenience, and economy to be the most important advantages of “Car Camping”. This study is considered to be the basic data necessary for the correct settlement and activation of “Car camping” culture, which is rapidly increasing in the future, for analyzing the actual conditions of “Car Camping” users in the post-corona era.