초록 열기/닫기 버튼
电影海报是文化传播和传承革新的重要方式,是观众认识电影的重要窗口。本论文以将民族文化要素反映到电影海报上的中国设计师黄海设计的电影海报为研究对象，使用罗兰巴特符号学理论，发掘视觉符号背后的深层含义。以更好地理解电影的时代背景和深刻的内涵和意识形态，读懂其美学境界，描写其中的深层含义，帮助观众更容易理解和沟通。分析结果显示，黄海的电影海报中包含了中国知识分子对帝国主义列强的反抗和对国家重建的渴望、女性主义意识形态和文化、中国的武术精神和人生哲学、天人合一等传统哲学、摆脱束缚、创造积极生活的信念等中国的时代精神。电影所传达的涵义信息从视觉上也能准确地传达给观众并容易理解。同时对未来的电影海报设计提供一种设计启迪。
Movie posters are an important way of cultural dissemination, inheritance and innovation, and an important window for audiences to understand movies. This paper takes the movie poster designed by Chinese designer Huang Hai, which reflects the elements of national culture on the movie poster, as the research object, and uses Roland Barthes semiotic theory to explore the deep meaning behind the visual symbols. In order to better understand the era background and profound connotation and ideology of the film, understand its aesthetic realm, describe its deep meaning, and help the audience to understand and communicate more easily. The analysis results show that Huang Hai's movie posters contain Chinese intellectuals’ resistance to imperialist powers and their desire for national reconstruction, feminist ideology and culture, Chinese martial arts spirit and philosophy of life, traditional philosophies such as the unity of nature and man, Chinese spirit of the times, such as the belief in breaking free from shackles and creating an active life. The meaning information conveyed by the film can also be accurately conveyed to the audience visually and easily understood. At the same time, it provides a design inspiration for the future movie poster design.
키워드열기/닫기 버튼
Movie Poster, Design, Symbolic Element, Semiotics, Connotation Meaning
