초록 열기/닫기 버튼
Purpose – In order to suggest better strategies for improving the quality of city tour, this study developed empirical investigation to reveal competitiveness of attractions in Gwangju. Design, data, and methodology – With correspondence analysis, this research developed positioning map for city attractions in Gwangju. 24 visiting points and 18 activities based on the frequency of visitors actual performance have been applied to mapping. For better understanding about the location of each attraction on the map, it also investigated their relationships with characteristics of visitors such as demographic and touristic nature. Result – Cultural and historical assets have been located in opposite side from city and industrial attractions. Meanwhile, natural assets have been located in middle of map. Besides, positioning map based on activities provided further information about the relationship between characteristics of visitors and attractions than others. Conclusions – The results offer insights into developing the strategies for promoting attractions in Gwangju city. In spite of exploratory nature of this research due to its statistical approach, correspondence analysis, it still worthwhile for supporting city tour at the point of providing visible and easy access information.
키워드열기/닫기 버튼
City tour, Tourist behaviors, Positioning, Correspondence analysis
