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“In the United States, you almost never say that virtue is beautiful,” Alexis de Tocqueville reports in Democracy in America. Yet Ralph Waldo Emerson, arguably the most prominent American moralist in the nineteenth century, stands as an exception to Tocqueville’s generalization. This article explores Emerson’s perspective on beauty in the moral education of democratic citizens. His interest in this aesthetic category partly stemmed from his deep concern about both the moral inaction and interest politics in commercial culture. As a response to the crisis, Emerson conceived ethical beauty as a key promoter of public-minded democratic citizenship as exemplified by the American abolitionists, and his own practice as a poetic moralist further illustrates this belief. Emerson’s aesthetic approach to the cultivation of public virtue in liberal democracy offers a meaningful comparison to contemporary neo-Tocquevillian emphasis on the language of interest or duty.