초록 열기/닫기 버튼
This study is an industry suitable for an idea-based start-up to create the initial VR market through research at the present time, where the possibility of a next-generation platform and the need to preoccupy the global market is great due to the development of immersive contents in the tourism industry. As an academic expected effect of this study, it will be possible to make an academic contribution through empirical research analysis on the application and revitalization of realistic tourism content services in the field of tourism. As a socially expected effect, it will be possible to establish policies, strategies, and implementation tasks for realistic tourism content services, and to present empirical data that can promote mutual cooperation. It will be able to present meaningful practical implications. In the future, follow-up studies on various realistic tourism content services can be expected. The immersive tourism content service enables sensual tourism experiences for the elderly who have physical abilities or physical disabilities, or those who have difficulties in long-distance travel due to physical disabilities. It can also contribute to development
키워드열기/닫기 버튼
Customer Journey Map, Enhance Customer Experience, Business Model
