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The study aims to explore the theoretical and practical implications of public diplomacy by local government, focusing on the case of the Catalan regional government. In particular, the Catalan case shows how a "stateless nation" uses public diplomacy to establish international representation. From shortly after democratization until before the 2000s, diplomacy of the Catalan regional government was within the political limits of the central government. By comparison, since the 2000s, the Catalan regional government has used diplomatic activities as an important tool to pursue Catalan national self-determination and independence. The Catalan regional government's case for public diplomacy shows that public diplomacy is a means of enabling the diplomatic effectiveness of local governments that do not have formal diplomatic rights. In particular, Catalonia's case for public diplomacy illustrates the effectiveness of public diplomacy in public-private cooperation, as well as the harmonization and conflict of policies that can arise between central and local government diplomacy. In addition, the Catalan case for public diplomacy provides important implications related to the characteristics of new public diplomacy, such as cultural diplomacy and digital diplomacy.