초록 열기/닫기 버튼

This study was conducted to prepare for the fast-changing market situation of drone food delivery in the restaurant industry, and to achieve this purpose, this study will verify the validity of consumers' innovative motivations for drone food delivery services and explore the impact on consumers' word-of-mouth intentions. In addition, survey data of 320 people in Korea were collected and analyzed to identify differences in these impact relationships according to demographic characteristics. The results demonstrated that the four consumer innovations motivated by drone food delivery services are an important part of the factors that shape word-of-mouth intention. Furthermore, based on the results of a t-test and one-way ANOVA analyses of consumers' innovative motivations according to demographic characteristics, it was revealed that there are significant gender-specific differences in social motivation.



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Drone food delivery service, Motivated consumer innovativeness, Word-of-mouth intention, Demographic characteristics