초록 열기/닫기 버튼

Due to the COVID-19 pandemic, the food service companies are going through huge difficulties while the consumers' needs get more complicated. This means that the food service companies could face more tasks to solve in the future. For this reason, the strategic approach to the meal kit market for corporate sustainable management is rising as a very important task. Thus, research on the meal kit market could contribute to the development of food service market and meal kit market. This study aimed to present the future direction of meal kit companies in the COVID-19 era, to understand the customer needs, and also to present the implications for establishing the marketing strategies by verifying the influence relations of meal kit product selection attributes, customer satisfaction, and behavioral intention suitable for the current market flow.



키워드열기/닫기 버튼

선택속성
이 키워드로 연구동향 분석 이 키워드로 논문 검색
,
고객만족
이 키워드로 연구동향 분석 이 키워드로 논문 검색
,
행동의도
이 키워드로 연구동향 분석 이 키워드로 논문 검색

Selection Attributes, Customer Satisfaction, Behavioral Intention