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In this study the causal relationship between the construct concept of the information quality of Instagram users of the restaurant company on the ease of use and usefulness and the intention of continuous use were verified. The survey method conducted for a one month from June 1, 2021 to June 30, 2021, and a total of 334 questionnaires were collected. The analysis results and implications for the Instagram information quality of a restaurant company are as follows. First, it was verified that interactivity, which is a sub-dimension of information quality on Instagram of a restaurant company, had a significant influence in the positive (+) direction on ease of use. Second, it was found that interactivity and accuracy, which are sub-dimensions of the Instagram information quality of a restaurant company, have a significant influence in the positive (+) direction on usefulness. Third, it has been verified that accuracy, which is a lower dimension of Instagram information quality, has a significant influence in the positive (+) direction on continuous use intention. Fourth, it has been verified that ease of use, which is a mediating factor for the Instagram information quality of a restaurant company, has a significant influence in the positive (+) direction on usefulness. Based on the analysis results, this study contributes to the Instagram study espeically in the restaurant business sector, and present practical implications to the establishment of a practical marketing plan that can be used as a means of comparative advantage in competition to the Instagram account operator of the restaurant business.
