초록 열기/닫기 버튼
The purpose of this study is the communication characteristics of cultural tourism commentators, verbal communication and non-verbal communication (body language, spatial language, physical appearance) were used to examine the influence relationship on the quality of the relationship between cultural tourism commentators and customers, which is a pleasant interaction. For this purpose, the self-report method was conducted for tourists who experienced cultural tourism sites in Busan. As a result of the verification, first, it was found that the communication characteristics (linguistic communication, body language, spatial language) of cultural tourism interpreters had a positive (+) effect on the formation of rapport with customers. Second, rapport formation was found to have a significant positive (+) effect on the quality of relationship with customers. Third, rapport formation was found to have a partial mediating effect in the influence of cultural tourism interpreters' communication characteristics (linguistic communication, body language, spatial language) on the quality of the relationship.
키워드열기/닫기 버튼
Cultural Tourism Interpreters, Communication Characteristics, Rapo Formation, Relationship Quality
