초록 열기/닫기 버튼
This study was carried out to establish a new concept of preferred menu for revitalization of night tourism and to understand the importance of menu in night tourism activities through a study on the concept development of preferred menu for night tourism. The scope of this study was set as a night tourism area in Korea, and focus group interviews were conducted with major stakeholders of the night tourism council, tourism representative, restaurant and culinary professor, experts and domestic food service/tourism officials working in the domestic area. Data collection was conducted twice for the interviewers at the Seoul “M” Hotel: 10:00～12:00 on May 17, 2021 and 13:00～15:00 on May 17, 2021. The major results of this study are as follows. First, Domestic night tourism stakeholders who participated in the focus group interview recognized that night tourism has a great potential for sustainable development as it is a small group trip, family trip, and small trip. Second, stakeholders emphasized the need to develop a preferred menu for dining out preferred menus because the night tourists are concerned with the necessity of configuring preferred menus that reflect the customer needs of night tourists by considering age and gender. Third, participants of the interview recognized the need for a new image change in the concept of night dining, and emphasized that systematic cooperation should be prioritized with the establishment of an exclusive department for local governments. In addition, it is necessary to raise the service quality level that can attract re-visiting tourists and preferred menus reflecting expert opinions. Through these results, it is expected that strategies for revitalizing night tourism will be derived by establishing the concept of a restaurant.
