초록 열기/닫기 버튼
헬스투어리즘은 건강과 관련된 예방⋅치료 서비스와 관광활동이 접목된 것으로 실제로 낙후 되었던 지역인완주군 안덕마을이 한방헬스투어리즘을 통하여 성장 및 지역활성화 효과를 창출하였다. 본 논문에서는 헬스투어리즘의 이론적 고찰과 한방의료 서비스의 현황, 한방헬스투어리즘으로의 안덕마을 관광자원 및 프로그램 분석등을 수행하였다. 안덕마을이 지속적으로 성장하고 한방헬스투어리즘의 대표적인 성공한 선진지(先進地)로 자림매김하기 위한해결책을 제시하였다. 첫째, 다양한 차별화된 한방의료상품개발, 둘째, 전문인력 양성 및 확보, 셋째, 한방헬스투어리즘의 선도적 위치를 확보하기 위하여 전문부서 혹은 협의회 운영, 넷째, 헬스투어리즘 관련 인프라구축 및 선행투자, 다섯째, 명확한 잠재고객 및 표적시장을 선정하여 그들이 원하는 현실적인 상품개발 및 안전하고 친절한 서비스를 제공하여 적극적인 홍보와 마케팅을 수행해야 한다.
Health tourism is designed to link preventive health-related and treatment services to tourism, The case in point is Andeok Village in Wanju-gun, North Jeolla Province, which used to be left behind but now sees its economy recover from doldrums as well as growth through health tourism. The study provides theoretical look at health tourism and analyzed current status of herbal medicine services, tourist resource of Andeok Village leading to herbal medicine health tourism and tourist programs. The study also suggests solutions which can help Andeok Village to steadily enjoy economic growth and become the center of herbal medicine health tourism. First solution is to develop various differentiated herbal medicinal product. Second one is to produce and secure talent trained personnel. Third one is to operate specialized division to help the village secure leading position in herbal medicinal health tourism. Fourth one is to build infrastructure and make a leading investment. Fifth one is to select prospective customers and specific market to develop products realistically meeting customer needs and deliver safe and kind services. To this end, it is necessary to actively perform promotional activity and marketing.
키워드열기/닫기 버튼
Health tourism, Medicinal tourism, Herbal medicinal tourism, Andeok Village
