초록 열기/닫기 버튼
The purpose of this study is to examine the effects of tourist motivation for using smartphone and smart tourism experience on behavior intention by Technology Acceptance Model. In order to collect data, surveys were distributed to tourists who had experience searching for content or obtaining information through a smartphone during the tour within the last two years. Based on the results, firstly, the motivation for using smart phones had a significant effect on the usefulness and ease of tourism information. Secondly, entertainment and aesthetic experiences had a significant effect on the usefulness and ease of tourism information on the factors of smart tourism experience. Thirdly, the usefulness and ease of tourism information had a significant effect on behavior intention. This research provides that the tourism business could develop the tourism market by grasping the motivation for using smartphone and improving the tourism experience. Implications of these results and direction for future research are discussed.
키워드열기/닫기 버튼
Smart Phone Usage Motivation. Smart Tourism, 4Es, Behavior Intention, Technology Acceptance Model
