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The goal of this paper is to investigate how new English blends are created and to provide a phonological analysis within the framework of Optimality Theory. English blends can be largely categorized into two groups: overlapping and non-overlapping blends. In the case of non-overlapping blends, onset-rhyme is preferred to nucleus-coda as a switch point in monosyllabic blends while feet can play an important role in blends with more than one syllable, as well. The number of syllables of blends with no overlapping segments mostly corresponds to that of the second base word. In addition, the stress pattern also follows that of the second base word. On the other hand, in the case of overlapping blends, the identical phoneme(s) are overlapped which makes it difficult to precisely demarcate the boundary. Overlapping blends show different characteristics from non-overlapping blends with respect to a switch point as well as the number of syllables.